Kering Stock: Gucci Creative Director Exit Deepens Crisis




06.02.25 12:45
Börse Global (en)

Kering Aktie

The luxury conglomerate Kering faces intensifying challenges as Gucci's Creative Director Sabato De Sarno unexpectedly departs after just one year, sending shockwaves through the already struggling fashion house. This development compounds Kering's existing difficulties, reflected in a dramatic 40% decline in share value over the past twelve months. The impact is particularly evident in Gucci's performance, where sales plummeted by 26% to €1.6 billion in the third quarter of 2024. The upcoming Fall-Winter 2025 collection, scheduled for presentation at Milan Fashion Week in late February, will now be handled by Gucci's in-house design team while the search for a successor continues.


Market Response and Strategic Outlook


The luxury sector's broader downturn, especially in the Asian market due to China's economic slowdown, continues to pressure Kering's performance. The group's overall revenue fell by 16% to €3.79 billion in the third quarter. While initial market reaction showed modest optimism with a 1.21% increase in Kering's share price to €242.60, the company faces its lowest profit forecasts since 2016, signaling the need for a comprehensive strategic overhaul to restore investor confidence and market position.


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