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Generation X Hitting the Highways
ROI Targets Outdoor Lifestyle Enthusiasts
Rhino Outdoor International, Inc. (OTCBB: RHOI), a business development company that acquires and consolidates outdoor activity-based companies, has focused their business development strategy on providing products and services that appeal to outdoor lifestyle enthusiasts. The company has recently acquired off-road vehicle manufacturer Rhino Off-Road Industries and this week announced execution of an LOI to purchase Canadian-based motor home manufacturer Great West Vans.
According to a recent article published in the LA Times, "Generation X\'ers have become the fastest-growing group of RV buyers -- a trend that is forcing the $14-billion industry to rethink how it designs and markets the ultimate toys for grown-ups. Baby boomers continue to be the industry\'s bread and butter, making up half of all RV owners, according to the Recreational Vehicle Industry Association. But the number of young buyers is growing from 2% in 1984 to 15% today." (see Gen-Xers Haul RVs Out of the Slow Lane - LA Times, Aug. 13, 2006).
"In the RV business, we are looking at an industry that has grown over 50% since 2001," stated Pat Stimpson, Marketing Consultant to ROI. "Consumers in their 20s and 30s are driving the growth of the category and demanding innovation and upgrades in the units that they are purchasing -- from high quality audio video systems to smaller full featured designs that provide fuel efficient solutions." Young families are rediscovering the beauty of the USA, Canada and Mexico and are spending their vacation time on the roads -- rather than in the air -- enjoying campgrounds, theme parks, lakes and beaches.
Great West Vans is a 30-year-old company that is currently in the top 5 in the growing Class B motor home category. GWV RVs feature both Mercedes and Ford chassis, provide a unique, functional design and offer an estimated 22-mpg fuel usage. For more information on GWV, visit www.greatwestvans.com.
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