On June 6, 2013, Reynolds American, Inc. (Reynolds American) announced that it is seizing the opportunity in the e-cigarette category. R.J. Reynolds Vapor Company (RJRV), a subsidiary of Reynolds American, is bringing its VUSE Digital Vapor Cigarette to the retail outlets throughout Colorado. Stephanie Cordisco, President of RJRV, said, "This is a game-changing product in the e-cigarette category. There is strong awareness of the category among adult smokers and many are trying e-cigarettes, but few adult smokers are switching to them entirely. That's because the products currently on the market aren't providing everything adult smokers are looking for. We believe VUSE will change that." Unlike any other e-cigarette out in the market, VUSE is completely designed and assembled in the US and has incorporated automated manufacturing in the process to ensure the reliability of the cartridge every time. It will be sold in a rechargeable format which includes a flavor cartridge, recharging unit, and a USB charger. The Full Research Report on Reynolds American, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at:
http://www.wsreports.com/r/full_research_report/dd92_RAI |